Case Overview
Progressive Youth Soccer Club (PYSC), founded in April 2005, is Brooklyn’s premier youth soccer organization serving the Eastern section of the borough. As a 501(c)(3) nonprofit, PYSC offers both intramural and travel team programs and is a vital part of the local community. With a growing number of players and families involved, the club needed a modern solution to streamline operations, enhance member engagement, and reflect the quality of its programs online.
Technologies
- PHP, JavaScript, HTML5, CSS3
- WordPress (custom theme & plugins)
- MySQL
- Stripe API
Client
Progressive Youth Soccer Club
URL
The Challenge:
PYSC’s existing website lacked the functionality and aesthetic needed to represent its expanding programs and handle growing administrative demands. Manual processes for membership registration, form submission, and uniform orders were time-consuming for both staff and families. The goal was to:
- Outdated Website Design: The previous website lacked mobile responsiveness and did not effectively showcase the club’s programs and achievements.
- Manual Administrative Processes: Registrations, payments, and form submissions were handled manually, leading to inefficiencies and potential errors.
- Limited Member Engagement: There was no centralized portal for members to access important information, submit forms, or order uniforms.
The Solution
To address these challenges, we implemented a comprehensive digital transformation strategy:
Website Redesign
- Modern Aesthetics: Developed a visually appealing, mobile-responsive website that reflects PYSC’s vibrant community and professional ethos.
- Enhanced Navigation: Structured content to provide clear pathways to information on programs, tryouts, and club news.
- Integrated Media: Embedded social media feeds and video highlights to showcase team activities and achievements.
Membership Management System
- User Accounts: Implemented a secure login system allowing members to create profiles, register for programs, and manage their information.
- Online Payments: Integrated Stripe API for seamless and secure payment processing of membership fees and other transactions.
- Form Access: Enabled digital submission of necessary forms, reducing paperwork and administrative overhead.
Member Portal Integration
- Uniform Ordering: Provided direct links to uniform suppliers, allowing members to order gear conveniently.
- Resource Hub: Centralized access to schedules, announcements, and important documents within the member portal.
- Communication Tools: Facilitated better communication between the club and its members through integrated messaging features.
Brand Logo:
- Conducted a brand discovery session to understand PYSC’s mission, community impact, and visual preferences rooted in youth sports culture.
- Identified key themes such as growth, unity, and competitive spirit to guide the visual direction of the logo.
- Developed multiple logo concepts that balanced professionalism with the energy of youth athletics.
- Collaborated closely with club leadership to refine the preferred concept, incorporating feedback on color, symbolism, and typography.
Results:
The digital overhaul yielded significant benefits:
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Operational Efficiency: Automated processes reduced administrative workload, allowing staff to focus more on program development.
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Enhanced User Experience: Members now enjoy a streamlined, user-friendly interface for all club-related activities.
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Increased Engagement: The modern website and member portal have led to higher engagement rates and improved satisfaction among players and parents.
The new digital platform not only improves PYSC’s operational efficiency but also enhances the overall experience for families, players, and administrators. The streamlined workflows reduce administrative overhead, while the sleek design positions PYSC as a forward-thinking leader in youth sports.